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Historiennes: Guided tour and apero in La Samaritaine

  • 1 Jun 2023
  • 11:00 AM - 12:30 PM
  • La Samaritaine, 21 rue de la Monnaie 75001 (M° Pont Neuf)
  • 0


Registration is closed

Explore history, culture, and architecture via this tour offered by La Samaritaine staff.  Take a deep dive into the history of the store and its surroundings. 

The company was initially owned by Ernest Cognacq and Marie-Louise Jaÿ who hired architect Frantz Jourdain to expand their original store. It started as a small apparel shop and expanded to what became a series of department store buildings with a total of 90 different departments. It was completed in 1928—nine stores within four buildings--designed to entice working class shoppers to climb the stairs of a multi-story building by using grand and decorative elements.

The building has been listed since 1990 as a monument historique by the French Ministry of Culture and is a stunning example of the evolution of architecture in the first two decades of the twentieth century.  Its magnificent restoration allows us to imagine the experience of a shopper in the 1930s.  It was clearly the place to shop in Paris at the time!

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